Broadcast in the ad break during an episode of Rory Bremner - Who Else ? For other inquiries, Contact Us. But while Melanie is delighted to be back on board as face of the new ad campaign, she admits she’s never been much of a beer drinker. To inquire about a licence to reproduce material, visit our Syndication site. "After twenty years we are going to shoot a brand new commercial !!!! IT may have been 20 years since Melanie Sykes found fame with her 'by heck it's gorgeous' Boddington's adverts. The commercials captured the public imagination and became memorable for Mel’s broad Northern accent. And in a statement on the rekindled partnership, she said she was "incredibly fond" of the ads and "really enjoyed" shooting the commercials. The 46-yea… Now 46, Mel looked stunning in a simple black dress and strappy heels as she perched with a pint on a picnic bench in Brighton. Brings back great memories.”. The original string of adverts for the bitter ran from 1996-1999, before Mel made the leap into presenting on The Big Breakfast and later Today With Des and Mel. ", She added: "I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.”. 'I don't know': Bolton boss Ian Evatt questions character of Wanderers players ahead of Barrow trip, The Trotters head coach admits he does not know if another game in quick succession to the defeat against Oldham Athletic is a good thing for his players, Manchester United news and transfers LIVE Pogba and Cavani latest as Dortmund make Sancho claim. in 2014. ", She captioned a string of snaps, writing besides one: "Just one more pic peeps! Melanie Sykes, 49, shares age-defying throwback snap when she was aged just 21 at the start of her modelling career. Everton manager Carlo Ancelotti will be without a key player for their Premier League clash against Manchester United. “I am buzzing and so happy to be part of the team. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. And in a statement on the rekindled partnership, she said she was “incredibly fond” of the ads and “really enjoyed” shooting the commercials. Fitness fanatic Mel showed she had kept herself in stunning shape – she regularly posts bikini selfies on her Instagram account. Brings back great memories.". Donning a beige trench coat to wrap up warm in some of the scenes, the star wore her hair in loose waves while filming in a wagon through the Sussex countryside. https://www.dailymail.co.uk/.../Melanie-Sykes-classic-Boddingtons-advert.html Don't remember them? Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired. For other inquiries, Contact Us. The commercials captured the public imagination and became memorable for Mel's broad Northern accent. By 'eck it's gorgeous. John Lewis's Christmas advert 2018 is here! It's a sweet return for Mel to the brand which made her famous. ", Guess what you lot I have some extremely exciting news I want to share with you I am being reunited with my old muckers Boddingtons Bitter. ", She added: "I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.”. "I am being reunited with my old muckers Boddingtons Bitter. “I am being reunited with my old muckers Boddingtons Bitter. : “They called me at the end of last year and asked me if I’d be interested in doing another commercial, as they hadn’t given it any love for a little while. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Digital Spy participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. After twenty years we are going to shoot a brand new commercial !!!! The commercials captured the public imagination and became memorable for Mel's broad Northern accent. Comments are subject to our community guidelines, which can be viewed, Melanie Sykes returned to film a Boddington's advert in Brighton today, 20 years after her famous TV debut, Mel managed to balance her pint as her dress was adjusted by the crew, Mel, pictured in an advert for the original Boddingtons, which ran in the mid 1990s, It looked like no time has passed as youthful Mel, 46, showed off her stunning figure in a black strappy dress, Mel said she was excited to return to the iconic role, Mel wrapped up warn in a beige trench coat in some of the takes, Mel posed for a few snaps in between takes, "So happy and excited I cannot even begin to tell you, Mel's appearance in the ads back in the late 90s marked the end of her modelling career, Mel found fame with the beer ad back in 1996, Mel looked as stunning as ever as she filmed one scene, Fitness fanatic Mel has kept herself in shape over the years, Mel showed off her toned figure to maximum effect, Mel was thrilled to bring back the memories by returning to the ads, Mel went on to present on the Big Breakfast, Boddington's sold itself on its creamy texture, Mel looked like she was having a blast on set, Mel was spotted sitting under an umbrella with a pint, Mel looked like she was having a great time on the rickshaw wagon, Mel Sykes showed off her slim legs on set, Mel's Boddington's catchphrase was 'By 'eck it's gorgeous, Mel wrote about her association with the brewery earlier this year, Mel headed out in the Sussex countryside for filming, Mel said she is 'very proud' of the original ads, Mel went on to enjoy a glittering television career after the ads, Independent Press Standards Organisation (IPSO). Boddington's is most known for its creamy texture - adopting the catchphrase "do you want a flake in that?" She added: "It is just over twenty years since I appeared in the first ad and it was a truly life changing time. Although Melanie, 46, doesn’t seem to think so. It's a sweet return for Mel to the brand which made her famous. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Last year, Melanie opened up about her divorce from Jack Cockings. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF.

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